In order to make the navigation across the entire website easier, we started by re-thinking our sitemap and giving a better structure and hierarchy to the pages.
To this end, we had to drop some pages to reduce the clutter and allow users to promptly find what they needed. For instance, our “About” page from the previous website had subpages that created extra steps in order to get the company info. Now, everything in the new “About” page is designed to be visible at a glance, showcasing our mission, company products and leadership team.
Digital video tools get more powerful and easier to use every year, and that's especially true when it comes to the video editing software that targets nonprofessional enthusiasts. Every year, new formats, new techniques, and new capabilities trickle down from professional-level software. That's a good thing, because higher-quality video content produced by nonprofessionals is exploding in volume.
Mobile optimization is the process of ensuring that visitors accessing your website from mobile devices have an engaging and user-friendly experience that's been optimized for that specific device.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.[1] However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.